Lemonade Logo Design
Champ's Lemonade
Imagine yourself in hot and dry Texas, where the summer heat can be relentless. You and your furry friend are out shopping at a local farmer's market. As you navigate the scorching weather, you spot a truck offering refreshing lemonade – what a relief!
But what makes it even better is that Champ's Lemonade doesn't just cater to humans; they also serve drinks for dogs.
Champ's Lemonade specializes in serving delicious lemonade from their food trucks. Not only do they provide a refreshing treat for humans and their four-legged companions, but they also contribute to dog charities across the United States.
FIELD
Logo Design
Identity Design
Packaging Design
Chris (Champ's Lemonade founder) had a clear vision of what he wants his business to look like. He has seen a couple of designers before and spent tons of money, but no one was able to provide what he truly desired.
His idea was simple - his dog, golden retriever named Champ would be a brand mascot. He wanted the dog in the logo, as well as some aspect of lemonade.
Champ's Lemonade is a family drink. Wants to attract families with dogs, mostly dads with sons and dogs. Knowing all that, we were ready to commence this truly exciting project!
We presented Chris three different concepts of the lemonade logo - first one, a dog's head, just as he imagined it, second one was an execution of different direction, as well as the third one - which focused more around Texas.
Chris has chosen the first one, and after only one round of revisions, the final logo was ready! We've even got a stamp of approval from the dog Champ!
Finally, after seeing many designers before, Chris can be proud of his new lemonade logo.
He fell in love with it and now he's ready to start production of cups, van wrappings and t-shirts. Great stuff!