01.
The Project
Anty-Portal is a law firm that helps people who have been victims of financial fraud. They have been in the market for a few years and have earned respect and a good reputation. However, they had difficulties finding the right agency or designer who understood their needs and could create a suitable logo.
They continued using their old logo, which wasn't bad but didn't convey the professionalism they wanted. They knew they needed a change.
After discussing their business goals, aspirations, and values at length, I understood the core issue and felt confident providing the work that would suit their brand.
They continued using their old logo, which wasn't bad but didn't convey the professionalism they wanted. They knew they needed a change.
After discussing their business goals, aspirations, and values at length, I understood the core issue and felt confident providing the work that would suit their brand.
02.
The Goal
Anty-Portal is a law firm that specializes in providing legal assistance to victims of financial fraud. Their clients are typically adults between the ages of 30 and 60.
The firm's target audience consists of individuals who are seeking help, protection, and a trustworthy partner to navigate their legal challenges.
Our challenge was to design a mark that would evoke trust and security. Since Anty-Portal's clients are usually fraud victims, their identity must have to evoke these emotions and make clients feel safe.
The firm's target audience consists of individuals who are seeking help, protection, and a trustworthy partner to navigate their legal challenges.
Our challenge was to design a mark that would evoke trust and security. Since Anty-Portal's clients are usually fraud victims, their identity must have to evoke these emotions and make clients feel safe.
03.
The Design
We designed a golden shield with a knot inside, which symbolizes trust. The shape can also be interpreted as a handshake.
For the typography, we went for a bold, sans-serif typeface that would strengthen the 'security' aspect of the design. Bold, sturdy lettersforms would evoke a sense of something hard to break.
For the typography, we went for a bold, sans-serif typeface that would strengthen the 'security' aspect of the design. Bold, sturdy lettersforms would evoke a sense of something hard to break.
04.
The Conclusion
Anty-Portal was amazed by the design - finally, after seeking the right designer for a long time, they acquired the look they deserved.
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g. Visual Solutions
(+44) 738 338 3926
info@gvisualsolutions.com
©2022 g. Visual Solutions. All rights reserved.
Doncaster, South Yorkshire, England, UK.
Trademarks and brands are the property of their respective owners.
Doncaster, South Yorkshire, England, UK.
Trademarks and brands are the property of their respective owners.
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