Personal Trainer Logo Design Case Study

Tom Riley PT

01.

The Project

Tom, a personal trainer from Derby, contacted us explaining that his brand lacks identity, his visuals are not consistent and he struggles to build brand awareness.

After the initial consultation with Tom, we established what was the problem and what was the solution. His brand needed a new logo and branding material that would allow Tom to reach a broader audience and create a professional-looking image.

INDUSTRY

Fitness

LOCATION

Derby, UK

FIELD

Logo Design
Identity Design
Merchandise
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02.

The Goal

We agreed that Tom is going to need a basic visual identity package that includes a personal trainer logo and some applications of it.

Logo had to scale well, as Tom would use it on his branded gym gear, t-shirts and business cards.

As a big achiever and sharp eye, Tom wants a look that would be dynamic, energetic, rather simple than complicated and wants his name to be the part of the brand.

03.

The Design

After establishing the client's brief, we started designing Tom's personal trainer logo.

We explored numerous options before finding the one that would suit the best. From there, we created plenty of variations to find the best one.

Below, you can see how we explored sketches and further digital development, until we got to the final design.

04.

The Conclusion

Tom haven’t had any logo and struggled with sourcing new clients because his brand appearance didn't match the quality of services he provides.

g. Visual Solutions not only helped Tom design his dream identity, but also supported him with finding his true brand values.

Tom is now able to have a consistent image in social media, creates his own merchandise which makes him extra income and gained new clients.

Now, if you were a potential Tom's client, would you like his new, professional appearance?